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PeerBasis
Compensation Comparability Determination

Hollywood Farmers Market Inc

Executive Director / CEO

EIN 911796737
OR · NTEE K99
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Jeanne Sutter, Executive Director / CEO ($37,583) against every comparable organization that fit the selection criteria — 34 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 26th percentile of comparable organizationswithin the typical range

Benchmarked executive: Jeanne Sutter — reported title “Interim Market Director”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

34 organizations qualified on sector, size, and geography 34 within the band form the benchmarked peer set.

Distribution of comparable compensation

$13 total compensation of comparable organizations → $179,575 $37,583
$18,65510th
$36,92525th
$54,652Median
$74,90175th
$96,65990th
$37,583This org · 26th
p10$18,655
p25$36,925
p50$54,652
p75$74,901
p90$96,659
$37,583

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to OR cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Natural Soybean And Grain Alliance Inc AR$277,315 Director $112,400 $132,146 2024
Chester Agricultural Center Inc NY$277,859 Executive Director $110,000 $103,964 2024
Hillsdale Farmers Market Inc OR$267,831 Manager $44,925 $43,636 2024
Ventura County Farm To School CA$266,589 Executive Di $102,000 $92,123 2024
Chattanooga Food Center TN$266,455 Executive Director $51,000 $57,726 2023
Raleigh City Farm Inc NC$282,282 Executive Director $53,248 $57,546 2024
Northern Plains Sustainable Agriculture Society SD$260,683 Executive Director $85,421 $98,603 2024
Mustard Seed - A Community Cafe TX$252,621 Executive Director $48,000 $50,220 2024
Mckeesport Meals On Wheels Inc PA$295,500 Coordinator $26,000 $27,119 2024
Around The Bend Farms Inc OR$244,619 Director $8,700 $8,450 2024
Del Paso Heights Growers Alliance CA$244,027 Secretary $8,429 $7,613 2024
Incubator Kitchen Collective KY$307,620 Executive Di $54,546 $61,294 2024
Marys Kitchen CA$233,459 Chairperson $68,000 $63,229 2023
Michigan Ag Council Inc MI$232,961 Excutive Director $29,311 $31,643 2024
Fox Valley Food For Health Inc IL$317,807 Executive Di $43,846 $46,417 2023
Garfield Community Farm Inc PA$226,257 Executive Director $52,573 $54,836 2024
Community Food Initiatives OH$323,073 Past Director $29,162 $32,305 2024
Kcgcusa Inc NY$215,486 Member $15,900 $15,028 2024
Grow Jackson MI$332,851 Executive Director $67,388 $72,751 2024
The Souper Bowl Of Caring Inc TX$213,452 Executive Di $78,000 $81,608 2024
Louisville Grows Incorporated KY$201,786 Former Executive Director $57,743 $64,886 2024
Fertile Groundworks CA$199,551 Executive Director $49,176 $44,414 2024
Arkansas Association Of AR$195,930 Program Admin $36,000 $43,575 2023
Our New Way Garden Inc NY$351,174 President $40,000 $37,805 2024
Maine Food And Beverage Education Center ME$193,225 Executive Director $65,000 $68,077 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to OR cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to OR cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default26th
Total compensation (D + F), as reported (no adjustments)29th
Reportable pay only (column D), adjusted26th
All sources (D + E + F), adjusted26th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Jeanne Sutter) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 34 similarly situated organizations (Same NTEE sector (K99), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $37,583 is reasonable (approximately the 26th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.