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PeerBasis
Compensation Comparability Determination

Northwest Horticultural Society

Executive Director / CEO

EIN 916067917
WA · NTEE C420
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Susan Goetz, Executive Director / CEO ($1,400) against every comparable organization that fit the selection criteria — 515 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 1st percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Susan Goetz — reported title “DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

515 organizations qualified on sector, size, and geography 515 within the band form the benchmarked peer set.

Distribution of comparable compensation

$560 total compensation of comparable organizations → $448,001 $1,400
$13,17910th
$35,42725th
$60,570Median
$83,30375th
$111,00490th
$1,400This org · 1st
p10$13,179
p25$35,427
p50$60,570
p75$83,303
p90$111,004
$1,400

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to WA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
The Federation Of Environmental WI$222,290 Executive Director $72,219 $79,717 2025
Lightup Lawndale Inc IL$222,475 Board Chair $51,000 $54,396 2024
Mississippis Lower Delta Partnership MS$222,010 Coordinator $66,790 $83,086 2023
Between The Rivers Nature Center ME$222,910 President $11,720 $12,732 2024
Riverwood Nature Center Inc WI$223,054 President $18,862 $21,371 2024
Lake Heritage Parks Foundation Inc IN$221,458 Executive Director $11,495 $13,151 2024
Friends Of Hog Island Aka Fohi ME$221,442 Executive Director $37,146 $40,353 2024
Wind For Schools Llc Dba Repowering Schools VA$221,343 Executive Director $40,915 $44,125 2023
Jersey Shore Partnership Foundation Inc NJ$221,167 President $75,063 $72,708 2024
Apis Arborea CA$223,552 President $67,670 $65,266 2023
Maine Resource Recovery Association ME$223,731 Executive Di $54,674 $57,864 2025
Rewild Long Island Inc NY$220,764 Director $5,536 $5,427 2024
The River Project CA$220,622 President $6,384 $6,157 2023
1000 Friends Of Wisconsin WI$220,033 Executive Director $82,527 $96,267 2023
More Action For Regeneration Inc FL$219,764 Treasurer / Executive Director $40,000 $40,766 2024
The New Nature Foundation PA$225,354 President $59,000 $63,831 2024
Sjvwater CA$225,385 Ceo/editor $50,638 $48,839 2023
Cultiva International Inc UT$225,527 President $36,000 $41,154 2023
Energy & Conservation Law CO$225,726 Executive Dir. $132,385 $137,717 2024
Keuka Lake Association NY$218,784 Secretary $19,703 $19,316 2024
Pokegama Lake Association MN$218,503 Secretary $2,700 $2,895 2024
Maine Appalachian Trail Land Trust ME$218,450 Executive Director $92,837 $100,854 2024
Wisconsin Woodland Owners WI$218,332 Executive Di $82,400 $93,361 2024
The Nature Of Cities NY$226,579 Exective Director $28,850 $29,118 2023
Human Access Project OR$226,653 Ringleader $60,000 $60,450 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to WA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to WA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default1st
Total compensation (D + F), as reported (no adjustments)1st
Reportable pay only (column D), adjusted5th
All sources (D + E + F), adjusted1st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Susan Goetz) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 515 similarly situated organizations (Same NTEE major group (C), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $1,400 is reasonable (approximately the 1st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.