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PeerBasis
Compensation Comparability Determination

Plymouth Rock Publishing Corp

Executive Director / CEO

EIN 922063672
MA · NTEE A33
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Mark Pothier, Executive Director / CEO ($37,000) against every comparable organization that fit the selection criteria — 59 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 17th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Mark Pothier — reported title “DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

59 organizations qualified on sector, size, and geography 59 within the band form the benchmarked peer set.

Distribution of comparable compensation

$1,638 total compensation of comparable organizations → $200,710 $37,000
$22,93010th
$54,69825th
$83,109Median
$109,18175th
$135,52090th
$37,000This org · 17th
p10$22,930
p25$54,698
p50$83,109
p75$109,181
p90$135,520
$37,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to MA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Authors Alliance Inc CA$394,839 Executive Dir. $153,713 $147,706 2023
Four Way Books Inc NY$410,023 Publisher And Executive Editor $83,687 $84,154 2023
Southern California Streets Initiative CA$383,198 Director $75,341 $72,397 2023
Benitolink Inc CA$424,646 Executive Dir. $66,560 $62,124 2024
Preserving Christian Publications NY$370,593 President $24,079 $23,518 2024
Simpson Street Free Press Inc WI$434,818 Executive Director $82,414 $95,781 2023
The Catholic Peace Times Weekly Inc NY$364,450 President $13,850 $13,528 2024
Zyzzyva Inc CA$435,626 Executive Director $131,074 $122,339 2024
Primary Information Inc NY$439,309 Executive Director $93,649 $91,469 2024
Echo Publishing MI$439,510 Vice Preside $48,000 $53,552 2024
Adventist Forum CA$446,626 Exec Editor $60,100 $57,752 2023
Louisville Story Program KY$345,966 Executive Di $69,960 $81,243 2024
Undercurrent Inc CA$454,388 President $88,500 $85,042 2023
Cavankerry Press Ltd NJ$343,702 Executive Director $46,518 $43,736 2025
Daily Nebraskan NE$466,249 General Manager $92,265 $104,499 2025
Providence Foundation VA$332,489 President $92,500 $96,538 2024
The Library Of American Landscape MA$470,525 Executive Dir. $128,322 $124,640 2024
Public Multimedia Inc NJ$326,796 President $112,615 $108,681 2024
The Food Alliance OR$326,179 Past Exec. Dir. $78,378 $78,674 2024
Real News Project Inc NY$475,910 President $155,000 $151,393 2024
Mars Hill Audio Inc VA$323,706 President $129,079 $134,714 2024
Nightboat Books Inc NY$320,727 Executive Director $30,841 $31,013 2023
The Ipswich Local News Inc MA$480,015 President & Director $51,912 $51,912 2023
Students Publishing Co Inc IL$480,101 General Manager $103,500 $109,984 2024
In Black Ink MN$319,183 Executive Director $37,606 $41,351 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to MA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to MA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default17th
Total compensation (D + F), as reported (no adjustments)17th
Reportable pay only (column D), adjusted19th
All sources (D + E + F), adjusted17th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Mark Pothier) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 59 similarly situated organizations (Same NTEE sector (A33), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $37,000 is reasonable (approximately the 17th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.