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PeerBasis
Compensation Comparability Determination

P3 Exhibits Corporation

Executive Director / CEO

EIN 922089851
CA · NTEE U11
FY ending 2024-06-30
June 9, 2026

This analysis benchmarks the total compensation of Alyson Goodall, Executive Director / CEO ($25,501) against every comparable organization that fit the selection criteria — 88 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 23rd percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Alyson Goodall — reported title “DIRECTOR”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

88 organizations qualified on sector, size, and geography 88 within the band form the benchmarked peer set.

Distribution of comparable compensation

$2,903 total compensation of comparable organizations → $339,767 $25,501
$11,96710th
$27,08325th
$54,696Median
$102,16975th
$130,94790th
$25,501This org · 23rd
p10$11,967
p25$27,083
p50$54,696
p75$102,169
p90$130,947
$25,501

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
University Consortium For Geographic Info Science VA$202,880 Executive Director $44,363 $49,605 2024
Institute For Broadening Participation ME$203,434 Executive Director $69,739 $83,260 2023
The Marine Research Hub FL$199,048 Executive Director $47,349 $51,512 2024
International Microwave Power Institute VA$206,535 Executive Director $47,754 $54,975 2023
Texas Marine Mammal Stranding Network TX$207,480 Executive Director $88,500 $102,522 2024
Biosphere Foundation CA$208,578 President $20,000 $20,000 2024
Council Of Professional Associations On DC$211,529 Executive Director $190,928 $194,030 2024
Native Skywatchers Incorporated MN$212,233 Director $101,409 $119,470 2023
Talkstem TX$213,328 Ceo $53,505 $61,982 2024
Csrm Foundation Inc MD$189,087 Vice President $27,808 $30,996 2023
Octo WA$215,773 Director And President $110,000 $114,052 2024
Adirondack Public Observatory Inc NY$185,687 Administrator $28,404 $29,724 2024
Rocky Mountain Association CO$184,439 Executive Di $99,063 $110,005 2024
Washington State Academy Of Sciences WA$218,480 Executive Director $9,962 $10,329 2024
The Wisconsin Society For Ornithology WI$183,545 Executive Director $57,750 $69,846 2024
Metaverse Standards Forum Inc OR$220,420 Executive Director $54,360 $60,189 2023
Tek Collaborative Inc MA$221,205 President $95,250 $102,051 2023
Median Foundation CA$221,309 Director, Secretary $31,950 $32,894 2023
Rocky Mtn Mathematics Consortium I AZ$222,354 President $105,194 $117,160 2024
Precision Metalforming Association OH$180,396 Executive Director $8,519 $10,449 2024
The Lawn Institute Foundation IL$223,122 Executive Director $10,775 $12,630 2023
At The Epicenter CO$223,582 Diretor $4,500 $5,145 2023
American Technical Education Association MN$224,689 Executive Dir. $98,108 $112,266 2024
Sarah Mack Scicomm Inc PA$227,239 Executive Director $118,065 $136,350 2024
Human Computation Institute Inc NY$174,977 Exec Director $47,647 $49,861 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default23rd
Total compensation (D + F), as reported (no adjustments)26th
Reportable pay only (column D), adjusted0th
All sources (D + E + F), adjusted86th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Alyson Goodall) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 88 similarly situated organizations (Same NTEE major group (U), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $25,501 is reasonable (approximately the 23rd percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.