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PeerBasis
Compensation Comparability Determination

Hoopla Association

Executive Director / CEO

EIN 931272479
OR · NTEE N116
FY ending 2023-12-31
June 9, 2026

This analysis benchmarks the total compensation of Jason Unruh, Executive Director / CEO ($5,000) against every comparable organization that fit the selection criteria — 25 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 12th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Jason Unruh — reported title “PRESIDENT”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

25 organizations qualified on sector, size, and geography 25 within the band form the benchmarked peer set.

Distribution of comparable compensation

$745 total compensation of comparable organizations → $132,856 $5,000
$7,32610th
$21,74025th
$53,379Median
$94,52875th
$119,98090th
$5,000This org · 12th
p10$7,326
p25$21,740
p50$53,379
p75$94,528
p90$119,980
$5,000

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to OR cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Soaring Society Of America NM$302,513 Executive Director $11,873 $13,751 2023
Yakima Ymca Qalicb WA$276,253 President $23,216 $21,740 2024
Eyes Up Sports Ministries SD$332,851 Director $110,000 $126,976 2024
Atlanta Memorial Park Conservancy Inc GA$338,856 Executive Director $97,608 $105,683 2023
Albany Area Gymnastics Association MN$341,559 Executive Di $36,000 $37,206 2024
Virginia Sports Hall Of Fame Foundation VA$345,439 Executive Director $95,749 $99,552 2023
Special Olympics Florida Foundation Inc FL$249,798 President $40,574 $41,044 2023
North Bay Officials Organization Inc CA$244,092 President $846 $745 2025
Jp4 Foundation MN$360,334 Executive Dir. $88,840 $94,528 2023
Jesse Owens Runners Club Inc AL$239,017 Director $22,140 $25,017 2024
Walter Johnson Crew Club Inc MD$365,804 Head Coach $22,004 $21,517 2024
Bodie Foundation CA$369,426 Executive Director $68,600 $61,957 2024
Little Falls Sports Arena MN$372,625 Arena Manager $53,015 $53,379 2025
Palisades Parks Conservancy Inc NY$391,399 Executive Director $140,569 $132,856 2024
Union Sharewaves Foundation KS$207,195 President/director $68,753 $77,687 2024
Bravo Athletics Volleyball Club CA$395,765 Ceo $73,500 $66,382 2024
Friends Of The Riverwalk Inc FL$397,125 Executive Director $128,471 $126,232 2024
Baird Fund Corporation OH$201,997 Chief Executive Officer $61,742 $68,398 2024
Eastern Trail Alliance ME$201,882 Executive Director $57,630 $60,358 2024
Camp Aranzazu Foundation TX$401,233 Executive Director $102,679 $110,602 2023
Mbp Helping Hands GA$409,686 Executive Director $2,000 $2,165 2023
Pittsford Crew Inc NY$412,447 Treasurer $12,000 $11,342 2024
Usa Climbing Foundation UT$428,081 Chief Executive Officer $22,110 $23,669 2024
Norcal Womens Lacrosse Officials CA$442,334 Director & President $5,000 $4,649 2023
Childhood Drowning Prevention Foundation CA$445,733 President $36,550 $33,010 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to OR cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to OR cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default12th
Total compensation (D + F), as reported (no adjustments)8th
Reportable pay only (column D), adjusted32nd
All sources (D + E + F), adjusted12th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Jason Unruh) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 25 similarly situated organizations (Same NTEE sector (N11), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $5,000 is reasonable (approximately the 12th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.