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PeerBasis
Compensation Comparability Determination

Holla

Executive Director / CEO

EIN 931311456
OR · NTEE N80
FY ending 2025-06-30
June 13, 2026

This analysis benchmarks the total compensation of Eric Knox, Executive Director / CEO ($134,723) against every comparable organization that fit the selection criteria — 782 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 72nd percentile of comparable organizationswithin the typical range

Benchmarked executive: Eric Knox — reported title “HOLLA FOUNDER & EXECUTIVE”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

782 organizations qualified on sector, size, and geography 782 within the band form the benchmarked peer set.

Distribution of comparable compensation

$54 total compensation of comparable organizations → $516,368 $134,723
$30,90510th
$63,02925th
$103,945Median
$139,97175th
$178,78290th
$134,723This org · 72nd
p10$30,905
p25$63,029
p50$103,945
p75$139,971
p90$178,782
$134,723

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to OR cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
The Alliance For Florida's National FL$1,420,233 Chief Executive Officer $30,250 $31,410 2024
American Trails CA$1,418,818 Executive Director $108,673 $106,786 2023
South Shore Drill Team & Performing Arts Ensemble IL$1,423,973 Executive Director $96,000 $107,401 2023
California Magic Sc CA$1,425,659 Director Of Coa $137,500 $135,112 2023
Pine Island Camp ME$1,426,769 President $69,461 $76,880 2024
🔒 777 more comparable organizations — included in the purchased report

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to OR cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to OR cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default72nd
Total compensation (D + F), as reported (no adjustments)77th
Reportable pay only (column D), adjusted75th
All sources (D + E + F), adjusted70th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Ready-to-adopt board minutes — executive compensation

🔒 The complete minutes language — three numbered resolutions pre-filled with this organization, the 782-organization comparison, the date, and the percentile finding, ready to paste into your minutes — is included in the purchased report.

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Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 13, 2026.