Executive Director / CEO
This analysis benchmarks the total compensation of Shelly Smith, Executive Director / CEO ($17,191) against every comparable organization that fit the selection criteria — 207 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.
Compensation sits at approximately the 18th percentile of comparable organizationsbelow the typical range for comparable organizations
Benchmarked executive: Shelly Smith — reported title “Director”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.
Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to NE cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.
| Organization | State | Revenue | Matched title | Comp (reported) | Comp (adjusted) | FY |
|---|---|---|---|---|---|---|
| Community For Woodstock | VT | $247,832 | Director | $9,442 | $8,836 | 2023 |
| Sealed With A Kid Inc | IA | $246,162 | Director | $13,455 | $12,961 | 2025 |
| Generations Child Care Inc | PA | $246,150 | President | $19,300 | $17,381 | 2024 |
| Trader Home Daycare | IL | $245,737 | Exc Director | $40,000 | $35,513 | 2024 |
| Kiddie Korner Learning Center Inc | NJ | $245,646 | Director | $12,175 | $9,817 | 2024 |
| Comunidad Child Care Center | TX | $249,313 | Director | $46,900 | $43,619 | 2023 |
| Creating Milestones Child Care Mini | IN | $245,137 | President | $3,150 | $3,000 | 2024 |
| Sunshine Corner Day Care Center | WY | $244,915 | Executive Dir. | $49,746 | $48,106 | 2024 |
| Peace Child Care Inc | WI | $244,539 | Manager/dire | $3,513 | $3,313 | 2024 |
| Markham Children's Care Association Inc | OR | $244,173 | Executive Director | $61,440 | $50,198 | 2025 |
| Our Blessings Early Learning Center | FL | $242,739 | Chief Operat | $6,020 | $5,474 | 2022 |
| Melrose Day Carepreschool | IA | $251,917 | Co-director | $52,779 | $53,730 | 2023 |
| Le Bunnies Early Learning Academy Inc | FL | $241,798 | President | $14,161 | $12,014 | 2024 |
| Pyle Child Development Center Inc | DE | $253,308 | Key Emply-director | $41,781 | $36,945 | 2024 |
| Tesia Tiny Daycare Center Inc | TX | $253,737 | President | $73,500 | $66,397 | 2024 |
| Laughter N Learning Center | CA | $240,060 | Executive Director | $13,500 | $10,528 | 2024 |
| Joy-southfield Community Development Corporation | MI | $239,921 | Executive Director - Past | $65,000 | $62,378 | 2023 |
| Tot Lot Childcare | ND | $254,763 | Exec Dir-(ap | $45,554 | $45,146 | 2024 |
| Wagner Early Childhood Inc | SD | $256,166 | Secretarytreasurer | $50,330 | $50,162 | 2024 |
| Kidtime Inc | TN | $238,322 | Exec Directorpresidentchai | $32,050 | $31,322 | 2023 |
| Stratford Area Youth Care Agency | TX | $237,606 | Youth Care Center Director | $15,192 | $13,724 | 2024 |
| Kiddie Kare Day Care Center In | TX | $237,239 | Vice President | $25,200 | $23,437 | 2023 |
| Hope Early Learning Center Corporation | ND | $236,614 | President | $33,162 | $33,836 | 2023 |
| Cypress Adventures Inc | SC | $258,295 | Executive Director | $60,000 | $56,528 | 2024 |
| Buen Pastor Ministries | MI | $258,395 | Exec Directo | $47,322 | $44,110 | 2024 |
Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to NE cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.
Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to NE cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.
Sensitivity — the subject's percentile under alternative compensation definitions:
| Basis | Subject percentile |
|---|---|
| Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default | 18th |
| Total compensation (D + F), as reported (no adjustments) | 17th |
| Reportable pay only (column D), adjusted | 18th |
| All sources (D + E + F), adjusted | 16th |
If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.
Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:
Draft board minutes — executive compensation
Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.