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PeerBasis
Compensation Comparability Determination

Playmates Inc

Executive Director / CEO

EIN 941257781
CA · NTEE B21Z
FY ending 2025-06-30
June 9, 2026

This analysis benchmarks the total compensation of Laurel Ade, Executive Director / CEO ($80,360) against every comparable organization that fit the selection criteria — 47 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 51st percentile of comparable organizationswithin the typical range

Benchmarked executive: Laurel Ade — reported title “Executive Dir.”, a direct title match to the Executive Director / CEO role.

How comparable organizations were selected

47 organizations qualified on sector, size, and geography 47 within the band form the benchmarked peer set.

Distribution of comparable compensation

$832 total compensation of comparable organizations → $205,292 $80,360
$14,06010th
$59,75825th
$79,488Median
$124,32775th
$153,55490th
$80,360This org · 51st
p10$14,060
p25$59,758
p50$79,488
p75$124,327
p90$153,554
$80,360

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Umc Preschool Burlingame CA$487,837 President $6,148 $6,148 2025
Maria Montessori Sch Of The Golden Gate CA$489,042 President & Ceo $76,000 $76,000 2025
Sunflower Montessori School CA$490,018 Vice President $67,692 $67,692 2025
Gateway Preschool Academy CA$493,215 Director $54,276 $55,712 2024
Kensington Nursery School Incorporated CA$494,144 School Director $48,587 $48,587 2025
Sausalito Nursery School CA$495,668 Director $83,000 $85,196 2024
Cottage Nursery School CA$473,573 Executive Director $73,077 $75,011 2024
Zaca Center Preschool CA$506,869 Executive Dir. $83,825 $86,043 2024
St Pauls Cooperative Nursery School CA$511,273 School Director $124,359 $124,359 2025
Russian Hill School CA$532,315 Pres./director $811 $832 2024
Abc Angels Preschool CA$442,362 President $8,400 $8,622 2024
First Congregational Nursery School CA$534,355 Executive Director $98,483 $104,075 2023
Elite Kids Academy CA$440,260 President & Ceo $26,400 $27,099 2024
Alta Plaza Preschool Inc CA$536,723 Executive Dir. $121,749 $124,970 2024
Little Childrens Developmental Center CA$554,630 Executive Dir. $130,000 $133,440 2024
The Forager School CA$557,659 Executive Dir. $67,162 $67,162 2025
The Kids Co-op Inc CA$414,819 Executive Dir. $79,875 $81,988 2024
Discovery Montessori CA$413,675 Executive Di $70,920 $70,920 2025
Butterflies Academy CA$572,145 Ceo And Cfo $200,000 $205,292 2024
Little Mountain Preschool CA$572,846 Ceodirector $121,090 $124,294 2024
Little Village Nursery School Inc CA$583,966 Executive Dir. $95,712 $95,712 2025
Santa Ynez Valley Outreach Center CA$391,350 Director $14,080 $14,879 2023
Parents And Childrens Nursery School CA$589,103 School Director $77,647 $77,647 2025
Walther School Foundation Inc CA$593,643 Director $193,490 $198,609 2024
Valley Parent Preschool CA$381,198 Director $64,700 $64,700 2025

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2025 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default51st
Total compensation (D + F), as reported (no adjustments)55th
Reportable pay only (column D), adjusted51st
All sources (D + E + F), adjusted51st

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Laurel Ade) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 47 similarly situated organizations (Same NTEE sector (B21) + CA + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $80,360 is reasonable (approximately the 51st percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.