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PeerBasis
Compensation Comparability Determination

Touchstone Counseling Service Inc

Executive Director / CEO

EIN 942679663
CA · NTEE F60Z
FY ending 2023-08-31
June 9, 2026

This analysis benchmarks the total compensation of Marsha Rusby, Executive Director / CEO ($13,351) against every comparable organization that fit the selection criteria — 18 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 6th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Marsha Rusby — reported title “Secretary”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

18 organizations qualified on sector, size, and geography 18 within the band form the benchmarked peer set.

Distribution of comparable compensation

$9,786 total compensation of comparable organizations → $93,460 $13,351
$20,18610th
$34,99325th
$51,550Median
$60,73975th
$83,48490th
$13,351This org · 6th
p10$20,186
p25$34,993
p50$51,550
p75$60,739
p90$83,484
$13,351

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Fishbowl Ministries Inc CA$340,847 President $22,434 $21,790 2024
The Relationship Resource CA$349,231 Executive Dir. $57,457 $57,457 2023
Aragon & Hernandez Social Services CA$319,881 Chief Executive Officer $36,140 $35,103 2024
Hope For Healthy Families Counseling Center CA$315,277 Ceopresident $16,929 $16,443 2024
The Bridge Restoration Ministry Napa CA$312,035 Executive Director $60,750 $60,750 2023
Heartstrings Counseling Inc CA$308,555 Ceo $90,000 $90,000 2023
Cornerstone Center For Counseling CA$287,709 President $49,811 $49,811 2023
Emerge Center For Social And Emotional Learning CA$267,436 Executive Director $37,352 $36,280 2024
Shielding The Frontline Kern County Inc CA$412,313 Executive Dir. $60,000 $60,000 2023
Positive Communication Practices Inc CA$256,977 President $93,460 $93,460 2023
Center For Early Childhood Connections CA$256,654 Secretary And Co-executive Director $49,038 $49,038 2023
Yesh Tikva Inc CA$253,135 Executive Dir. $70,655 $70,655 2023
4c Children And Family CA$251,266 Ceo $10,075 $9,786 2024
Caldwell-clark CA$242,381 President $29,600 $28,751 2024
One Recovery CA$226,696 President $62,500 $60,707 2024
Synchrony Of Visalia Inc CA$499,494 President & Ceo $54,863 $53,289 2024
Exonerated Nation Inc CA$501,023 Staff Assistant $35,989 $34,956 2024
The Kingi Ohana House CA$505,262 President $83,074 $80,691 2024

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to CA cost of living and 2023 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default6th
Total compensation (D + F), as reported (no adjustments)6th
Reportable pay only (column D), adjusted11th
All sources (D + E + F), adjusted6th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Marsha Rusby) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 18 similarly situated organizations (Same NTEE sector (F60) + CA + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $13,351 is reasonable (approximately the 6th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.