Executive Director / CEO
This analysis benchmarks the total compensation of Veronica R Cruz, Executive Director / CEO ($46,600) against every comparable organization that fit the selection criteria — 50 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.
Compensation sits at approximately the 42nd percentile of comparable organizationswithin the typical range
Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to CA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.
| Organization | State | Total revenue | Total comp | Source |
|---|---|---|---|---|
| Academy Project | CA | $221,677 | $24,709 | 990 |
| Girls On The Run Riverside | CA | $224,544 | $63,391 | 990 |
| Sunbeam Kids International | CA | $220,055 | $12,861 | 990 |
| Mountains 2 Sea | CA | $219,066 | $76,717 | 990 |
| Student Runners Of Orange County Inc | CA | $216,431 | $48,711 | 990 |
| Sasc | CA | $213,204 | $7,000 | 990 |
| Joyful Child Foundation-in Memory Of Samantha Runnion | CA | $231,819 | $49,047 | 990 |
| 805 Mustangs Llc | CA | $211,639 | $72,000 | 990 |
| Helping Our People Eat | CA | $210,750 | $18,626 | 990 |
| 10-10 Academy | CA | $207,742 | $52,026 | 990 |
| Franklin Kids | CA | $206,402 | $41,696 | 990 |
| Accelerate Education Group | CA | $239,395 | $46,998 | 990 |
| Sebastopol Sea Serpents | CA | $240,202 | $143,552 | 990 |
| Dream Weavers Helping Dreams Become Reality | CA | $204,500 | $90,800 | 990 |
| Servicing Every Soul | CA | $204,289 | $15,600 | 990 |
| Black Surf Santa Cruz Inc | CA | $202,836 | $87,580 | 990 |
| Nature Rangers Wilderness Programs | CA | $243,102 | $46,489 | 990 |
| City Hearts Kids Say Yes To The | CA | $243,926 | $101,250 | 990 |
| Elevate Your G A M E | CA | $200,362 | $67,127 | 990 |
| Student Movement Of Justice And Opportunity | CA | $246,623 | $38,400 | 990 |
| Venture Free Foundation | CA | $251,027 | $46,800 | 990 |
| Youth Utilizing Power And Praise Organization | CA | $252,823 | $55,595 | 990 |
| Mission Youth Soccer League | CA | $190,340 | $76,168 | 990 |
| Camp Riva-lake Inc | CA | $258,373 | $25,738 | 990 |
| The Undefeated Foundation Inc | CA | $259,000 | $51,477 | 990 |
Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to CA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.
Sensitivity — the subject's percentile under alternative compensation definitions:
| Basis | Subject percentile |
|---|---|
| Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default | 42nd |
| Total compensation (D + F), as reported (no adjustments) | 42nd |
| Reportable pay only (column D), adjusted | 42nd |
| All sources (D + E + F), adjusted | 42nd |
If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.
Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:
Draft board minutes — executive compensation
Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.