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PeerBasis
Compensation Comparability Determination

It Won't Happen To Me Inc

Executive Director / CEO

EIN 943479627
GA · NTEE I23
FY ending 2024-12-31
June 9, 2026

This analysis benchmarks the total compensation of Lou Reynolds, Executive Director / CEO ($38,601) against every comparable organization that fit the selection criteria — 522 in total — drawn systematically from IRS Form 990 filings, not a hand-picked subset.

Compensation sits at approximately the 19th percentile of comparable organizationsbelow the typical range for comparable organizations

Benchmarked executive: Lou Reynolds — reported title “TREASURER”, selected as the organization's highest-paid individual — no exact title match, so confirm this is a comparable role.

How comparable organizations were selected

522 organizations qualified on sector, size, and geography 522 within the band form the benchmarked peer set.

Distribution of comparable compensation

$429 total compensation of comparable organizations → $404,611 $38,601
$26,53910th
$44,92625th
$63,352Median
$83,19575th
$103,48890th
$38,601This org · 19th
p10$26,539
p25$44,926
p50$63,352
p75$83,195
p90$103,488
$38,601

Comparable organizations

Each figure is Form 990 Part VII columns D + F (reportable pay plus other compensation and benefits; column F may include amounts from related organizations), normalized to GA cost of living (BEA RPP, 2023) and to its filing year (CPI-U); the reported amount is on each linked 990.

OrganizationStateRevenueMatched titleComp
(reported)
Comp
(adjusted)
FY
Utah Dispute Resolution UT$313,746 Executive Director $69,783 $69,201 2025
Emma's House Bitterroot Valley - MT$314,213 Executive Director $103,286 $114,000 2023
Wounded Healers International Inc ME$314,250 Executive Dir. $28,000 $28,708 2023
The Joseph Project Inc MI$314,352 President $30,000 $31,706 2023
Restorative Transitions Inc NC$314,503 Program Director $55,475 $58,692 2023
Wisconsin Casa Association WI$313,325 Executive Director $89,348 $92,803 2024
Social Justice Center Of Albany Inc NY$314,852 Admin Direct $23,250 $20,895 2024
Student Legal Services Inc NY$312,839 Director $94,906 $83,094 2025
Project Cold Case Inc FL$315,211 Executive Director $80,135 $74,870 2024
Arizona Justice For Our Neighbors AZ$312,535 Executive Dir. $95,351 $91,201 2024
Fou Movement Inc CA$312,488 Ceo $19,900 $17,090 2024
Resolution Center Of Jefferson And NY$312,427 Executive Di $56,488 $50,766 2024
Valley Of The Moon Children's CA$312,091 Director Of Programs $63,285 $55,954 2023
Right Road Ministries TN$315,901 President $51,274 $53,602 2024
Women Of Substance & Men Of Honor CA$311,830 President $43,551 $38,506 2023
Bishopaccountabilityorg MA$311,745 President/di $96,000 $85,797 2024
Fresno Child Abuse Prevention Council CA$311,555 Executive Director $106,181 $93,881 2023
Children's Advocacy Center TN$311,408 Executive Director $64,541 $65,732 2025
1 Hundred Years Enterprise Foundation CA$310,760 President $8,775 $7,758 2023
Sylvania Prevention Alliance OH$317,197 Trustee/exec $58,451 $59,983 2025
Center For Non-violent Education & Parenting CA$310,597 Executive Director $116,061 $97,103 2025
Gun Violence Prevention Action Committee IL$317,428 Operational Ceo $76,000 $76,504 2023
A Caring Place Child OH$310,505 Executive Di $52,192 $56,602 2023
Virginia Anti-violence Project VA$317,662 Executive Director $75,000 $72,021 2024
Emergency Legal Responders LA$317,714 Executive Director $80,125 $90,339 2023

Comp (reported) is the figure on each organization's Form 990 (columns D + F); Comp (adjusted) normalizes it to GA cost of living and 2024 dollars. Click any organization to verify the figure on ProPublica.

Methodology

Comparable organizations were drawn from electronically filed IRS Form 990 returns and matched on sector (NTEE code), budget (a size-adaptive revenue band that tightens as the organization grows), and geography (same-state first, broadening only when too few peers qualify); every organization within the band forms the peer set. To compare fairly across regions and years, peer compensation is normalized to GA cost of living (BEA Regional Price Parities, 2023) and to the subject's filing year (CPI-U). The figure benchmarked is Form 990 Part VII, Section A, columns D + F — reportable pay plus other compensation, benefits, and deferred amounts (column F may include amounts from related organizations) — with the chief executive matched by role. Related-organization amounts (column E) and institutional trustees are excluded. Full methodology: peerbasis.org/methodology.

Sample, role match & sensitivity

Sensitivity — the subject's percentile under alternative compensation definitions:

BasisSubject percentile
Total compensation (D + F), cost-of-living + inflation adjusted — the PeerBasis default19th
Total compensation (D + F), as reported (no adjustments)18th
Reportable pay only (column D), adjusted21st
All sources (D + E + F), adjusted16th

If the percentile moves materially across these definitions, the result is sensitive to methodology choices, and the board should weigh which basis best fits its facts.

Rebuttable presumption of reasonableness · 26 CFR 53.4958-6

Compensation paid by a tax-exempt organization is presumed reasonable — shifting the burden to the IRS — when three requirements are met. This report supplies the comparability data for the second. The board should record the following in its minutes concurrently with its decision:

Draft board minutes — executive compensation

  1. The compensation of the Executive Director / CEO (Lou Reynolds) was approved in advance by [the Board / Compensation Committee], composed of members with no conflict of interest with respect to the arrangement.
  2. Prior to its determination, the authorized body obtained and relied upon appropriate comparability data, namely the PeerBasis Compensation Comparability Determination dated June 9, 2026, comparing compensation against 522 similarly situated organizations (Same NTEE major group (I), nationwide + budget 0.67–1.5× revenue).
  3. The authorized body determined that total compensation of $38,601 is reasonable (approximately the 19th percentile of comparable organizations) and documented the basis for this determination concurrently, on [date], by a vote of [__ for / __ against].

Sources: IRS Form 990 e-file data (apps.irs.gov); IRS Business Master File (NTEE classification). Every figure traces to an original public filing — click any organization above to verify it on ProPublica. PeerBasis is a service of Prismind Analytics; its methodology is published, was commissioned for independent adversarial review, and discloses its own limitations. This report is comparability data to support a board's good-faith determination under IRC 4958; it is not legal or tax advice. Generated by PeerBasis on June 9, 2026.