American Advertising Foundation
American Advertising Foundation's latest filing in the PeerBasis snapshot reports a Part VII D + F figure of $605,919 for Roger Stephen Pacheco, President/ceo (FY 2024). Column F can include amounts from the filing and related organizations.
After indexing supported filing years to 2025 comparison dollars, the subject figure is $621,862. It is higher than the D + F figure for 41 of 41 peer organizations selected under the disclosed tier Same NTEE sector (A30), nationwide + size band 0.71–1.4× revenue (approximately 100%; median $125,203). This is descriptive, not a reasonableness conclusion.
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Review the selected comparables for American Advertising Foundation, then prepare a source-linked report and bracketed documentation worksheet for the board to verify and complete.
Review the peer setSelected peer organizations
Actual selection tier: Same NTEE sector (A30), nationwide + size band 0.71–1.4× revenue. Displayed D + F figures from supported filing years are indexed to 2025 comparison dollars with BLS CPI-U; a nationwide tier also uses 2024 BEA RPP as a consumer price-level proxy when both the subject and peer have supported state codes. Unsupported state codes receive no interstate adjustment. Comparison values can differ from the raw filing. Column F may include related-organization amounts.
| Organization | State | Revenue | D + F (2025 dollars) |
|---|---|---|---|
| Slb Radio Productions Inc | PA | $1,041,514 | $75,082 |
| Oklahoma Watch Inc | OK | $1,050,056 | $192,844 |
| The Womens Media Center Inc | DC | $974,994 | $218,049 |
| The Appeal Inc | CA | $971,720 | $112,790 |
| Foundation For American Content And Entertainment | MI | $1,100,111 | $259,538 |
| Economic Hardship Reporting Project | NY | $962,918 | $191,316 |
| Impact Guild Inc | CA | $962,596 | $10,189 |
| Magnolia Tribune Institute | MS | $951,699 | $201,048 |
View the organization record and available filings on ProPublica