Community Improvement · CA
San Diego Tourism Marketing
San Diego Tourism Marketing reported paying Colleen Anderson, Executive Di, $307,670 in total compensation (FY 2024).
That places Colleen Anderson at approximately the 30th percentile among 63 similarly sized community improvement nonprofits (median $467,716).
$53,796,685Total revenue (FY 2024)
$307,670Total executive compensation
30thPercentile vs. peers
Setting executive pay for this board?
Generate a board-ready comparability report for San Diego Tourism Marketing — named comparables, percentiles, methodology, and the 26 CFR 53.4958-6 minutes language a board can use toward the rebuttable presumption.
Build the comparability report →Comparable community improvement nonprofits
Compensation is normalized to CA cost of living (BEA Regional Price Parities); each organization's reported figure is on its linked 990.
| Organization | State | Revenue | Total comp |
|---|---|---|---|
| Craft3 | OR | $53,607,388 | $365,185 |
| Srcco | NC | $53,548,337 | $467,716 |
| Washington Dc Convention & Tourism | DC | $53,211,107 | $1,025,246 |
| Feeding Texas | TX | $54,696,269 | $241,498 |
| Coastal Villages Region Fund | AK | $54,734,677 | $495,424 |
| Law Society Of British Columbia | $52,592,349 | $479,115 | |
| St Nicks Alliance Corporation | NY | $52,087,922 | $370,148 |
| Nysha Inc | NY | $51,962,757 | $694,425 |