Community Improvement · CA
Monterey County Destination Marketing
Monterey County Destination Marketing reported paying Rob O'keefe, President And Ceo, $356,367 in total compensation (FY 2024).
That places Rob O'keefe at approximately the 30th percentile among 71 similarly sized community improvement nonprofits (median $471,881).
$12,158,938Total revenue (FY 2024)
$356,367Total executive compensation
30thPercentile vs. peers
Setting executive pay for this board?
Generate a board-ready comparability report for Monterey County Destination Marketing — named comparables, percentiles, methodology, and the 26 CFR 53.4958-6 minutes language a board can use toward the rebuttable presumption.
Build the comparability report →Comparable community improvement nonprofits
Compensation is normalized to CA cost of living (BEA Regional Price Parities); each organization's reported figure is on its linked 990.
| Organization | State | Revenue | Total comp |
|---|---|---|---|
| Clean Energy Buyers Association | DC | $12,126,480 | $815,862 |
| Financial Services Institute Inc | DC | $12,075,796 | $1,718,685 |
| American College Of Healthcare | IL | $12,316,460 | $1,424,007 |
| American Land Title Association | DC | $12,330,313 | $1,067,155 |
| Minnesota Hospital Association | MN | $11,981,689 | $1,414,398 |
| Detroit Regional Chamber Foundation Inc | MI | $11,974,292 | $379,920 |
| Northwest Power Pool | OR | $11,959,979 | $427,429 |
| Pinellas Suncoast Association | FL | $11,943,524 | $616,017 |